Our Vision and Values
Our Vision and Values
NTN company vision and values

“Driving NTN into the next 100 years” is the focus of our new 3-year plan for NTN Corporation. We are a company of promise and possibilities. Each day represents a fresh opportunity to share Our Vision, live Our Purpose.


Vision Graphic


Our Mission: We strive to create new technologies, develop new products, and implement solutions that contribute to social prosperity. We are a mission-driven company that aims to realize a “NAMERAKA Society” where people can easily lead a secure and fulfilling life in harmony with nature.

Our Vision: To transform into Canada’s leader of the Ultimate Bearing Experience.


Our Values

Our values are part of our DNA. They guide the way we work with our business partners, within our communities and with each other.

Through challenge, collaboration and commitment and a focus on success, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish


We are passionate about our business and our brands. We enrich our lives by challenging passionately, acting with initiative and continuing to grow. We promote and implement creative and innovative ideas and solutions.



We show respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. We listen to others for understanding and demonstrate a commitment to integrity and ethics. We take care of the natural environment and maintain coexistence with the local community.



We strive to delight and serve our customers through the high quality of our products and services. We improve the lives of people around the world through our work. Our varied competencies and business lines are the founding richness of our company.


Bearing Bear

NTN Bearing Bear

Bearing Bear
NTN Bearing Ambassador

Bearings are NTN‘s main product, however many people don’t know a lot about bearings. In order to spread the idea of how important bearings are in everyday life, we created our “Bearing Bear”.

Origin: The word “bear” in bearings means to support weight. By combining the word “bearings”, which support weight and spin, and the animal “bear”, we named it Bearing Bear.

Birthday: March 1, 1988 (Born on the NTN’s 80th Anniversary)

Hobby: Eat frictions to make things smooth.