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Contributing to a Nameraka World, Our Values & Principles


18 September 2019 - Toronto - Corporate - News

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We create solutions built on innovative bearings that solve our customer’s challenges. Beyond supplying world-class bearings, our purpose centers on servicing our customers by anticipating their needs, creating solutions and providing the highest level of service.

NTN Canada's company vision is "to transform into Canada’s leader of the Ultimate Bearing Customer Experience." We are a company of promise and possibilities. Each day represents a fresh opportunity to share our vision and live our purpose.

The goal of our vision is to become an admired brand, an innovative company, and a customer-centric company. For this, we dedicate our efforts to innovation and shared value with our partners, and our great people.

Our goal is to deliver world best products and services through our passion for innovation and optimal operation.

We have a “can do” attitude that inspires top performance from everyone. We encourage collaboration, commitment, and embrace challenge.

We aim to contribute to what is called “Nameraka” or smooth society in Japanese, the meaning of which is making the world run smoothly with the NTN Spirit Tree as our guiding philosophy.

Contributing to a Nameraka World

Spirit Tree

The NTN Spirit Tree

The NTN Spirit Tree shapes our commitment to a sustainable future and infuses every thing we do: relationships with our customers and our colleagues; and resources for our community and environmental initiatives.

Our SPIRIT values guide the way we support our customers and work with one another.



We are passionate about our business and our brands. We enrich our lives by challenging passionately, acting with initiative and continuing to grow. We promote and implement creative and innovative ideas and solutions.



We show respect and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. We take care of the natural environment and maintain coexistence with the local community.



We strive to delight and serve our customers through the high quality of our products and services. We improve the lives of people around the world through our work.

NTN strives to deliver the Ultimate Bearing Experience by being a world-class bearing producer, supplier, and above all, by supporting the success of our customers. Through challenge, collaboration, commitment and a focus on success, we have created a vibrant company culture where people can thrive and success can flourish. We put all our company resources at the service of our customers and partners, from our production facilities, experience and network of experts, to our knowledge, energy and the innovative spirit of our people.

For more information visit our vision and values



About NTN

Founded in 1918, NTN is one of the world's largest producers of premium quality ball and roller bearings, long recognized for the most stringent quality standards in the industry. With plants around the globe and a strong domestic manufacturing network, over 80% of the products sold by NTN in North America are made by one of the ten plants the company operates in Canada and the USA. NTN is also a leading provider of bearing services which include technical support, maintenance and reliability services, engineering consulting and training. NTN's company vision is "to transform into Canada’s leader of the Ultimate Bearing Experience."

NTN Contact

Rita Payne, NTN Marketing: